If your HubSpot records were deleted more than 90 days ago, you cannot recover them using HubSpot’s native tools, because HubSpot permanently removes deleted records after 90 days to meet data management and privacy standards (source: HubSpot Knowledge Base: Restore deleted records).
The direct answer is no if you only use HubSpot. Once 90 days have elapsed, HubSpot’s recycle bin purges deleted contacts, companies, deals, tickets and custom objects, and those records cannot be restored natively. If you need those records back, the only viable path is to restore them from a pre‑existing, independent backup that captured the data before it was deleted (source: HubSpot Knowledge Base: Restore deleted records).
HubSpot operates a 90‑day retention period in its recycle bin as a short‑term safety net to reverse recent mistakes while upholding data minimisation and privacy norms. After 90 days, records are permanently removed from HubSpot’s systems and are not retrievable through HubSpot’s interface or support. Certain deletion types, such as GDPR deletions or a permanent purge, bypass the recycle bin and cannot be restored at all, even within 90 days, because they are designed to be irreversible to comply with privacy requests (source: HubSpot Knowledge Base: Restore deleted records).
Recovery is possible if you had an independent backup solution running before the deletion occurred. An external backup captures point‑in‑time snapshots of your HubSpot data and stores them outside HubSpot’s 90‑day policy, allowing you to roll back to a date before the deletion. Without such a backup, there is no supported method to retrieve records beyond HubSpot’s retention window, which is why a pre‑existing backup is the critical difference between a frustrating dead end and a successful recovery.
Point‑in‑time recovery works by selecting a dated snapshot that was taken before the deletion and restoring the specific records and associations you need. With a solution like backHUB by Struto, your organisation schedules automated backups of objects, schemas and files, then uses the backup portal to search for affected contacts or deals and restore them back into HubSpot with their properties and associations intact. This moves you from crisis to a controlled, auditable process because your backup is your system of record for historical states.
If you have exceeded 90 days and do not have a backup, you should stabilise your current environment and prevent further data loss. You should disable any workflows, integrations or imports that might continue to overwrite or delete data. You should export your current objects to preserve the present state for reference. You should document the incident by recording what was deleted, when it happened and how it occurred, whether through a user action, workflow or integration. You should then put a backup in place immediately so any future incidents can be reversed, and you should schedule a test restore so you know the process works before you need it.
You can prevent repeat incidents by pairing a robust backup with tighter data governance. You should implement an independent backup for long‑term, point‑in‑time recovery. You should review permissions so only authorised users can delete records and so bulk deletions require additional approval. You should introduce change management practices for high‑risk activities such as large imports, property schema changes and pipeline reconfigurations. You should also establish a routine to validate backups and periodically test restores so you have certainty that recovery will work when it matters.
Struto helps by combining technology and services. backHUB, built on Struto CORE, provides scheduled HubSpot backups and on‑demand, point‑in‑time restore so your organisation controls its historical data states independent of HubSpot’s 90‑day limit. Struto’s HubSpot Implementation Service designs the right permission model, configures workflows safely, integrates your systems using best practice and sets up governance so destructive actions are less likely and easier to remediate. Together, these capabilities turn an irreversible loss into a manageable incident and provide ongoing resilience for your data.
You can expect faster recovery from accidental deletions, reduced operational risk across your sales, marketing and service data, and greater confidence in making changes to your HubSpot configuration. You also create an auditable trail for compliance and internal controls, and you enable safer experimentation because you can revert to a known good state. In practical terms, you protect revenue‑critical processes from disruption and safeguard the customer and pipeline data that powers them.
You should schedule an initial assessment with Struto to deploy backHUB, define your backup frequency and retention policy, and run a supervised test restore to validate end‑to‑end recovery. You should then align your HubSpot permissions, workflows and integration controls with a governance model designed to minimise deletion risk. If you have a current incident, you should use the assessment to triage the loss and map the fastest feasible path to stabilisation and future protection.
No, HubSpot Support cannot restore records once the 90‑day window has passed, because HubSpot permanently removes the data after that period. Only an external backup that captured the records before deletion can restore them (source: HubSpot Knowledge Base: Restore deleted records).
No, GDPR deletions and permanent purges are designed to be irreversible and do not remain available for restoration. These deletions do not follow the standard 90‑day recycle bin behaviour and cannot be restored natively (source: HubSpot Knowledge Base: Restore deleted records).
Yes, you can re‑import from a prior export if you have one, but you may not fully recover timeline events, engagements or some object associations unless you exported or preserved those separately. A dedicated backup is designed to maintain more complete object relationships.
A purpose‑built backup such as backHUB is designed to restore records with their properties and associations from the chosen snapshot so your CRM context is preserved. The exact scope of restoration depends on the snapshot content and your restore settings at the time of recovery.
A daily schedule is a sensible minimum for most organisations, while higher‑change environments may choose more frequent backups. The right policy depends on your risk tolerance, data change velocity and compliance requirements, and it should be validated through regular test restores.
You should include standard and custom objects, property schemas, object associations and attached files where possible. Capturing both data and metadata enables accurate, context‑rich restores and reduces the risk of data drift after recovery.
If an integration caused the deletion, HubSpot’s 90‑day rule still applies. A backup remains the reliable path to recovery, and you should also adjust your integration permissions, data sync rules and change approvals so the same failure mode does not recur.
A reputable backup provider operates under strong data protection standards, and Struto aligns with recognised privacy regulations and offers the appropriate contractual safeguards such as NDAs and Data Processing Agreements as part of our services. During implementation, Struto will help you configure access controls and encryption options that fit your organisation’s policies.
You should stop any automations that could worsen the loss, export current data for safekeeping, document the incident and contact Struto to deploy a backup immediately and design a recovery‑ready governance model. If you already have backHUB, you should select a snapshot from before the deletion and perform a targeted restore.
HubSpot Knowledge Base, Restore deleted records: https://knowledge.hubspot.com/records/restore-deleted-records
HubSpot Community discussion on post‑90‑day irrecoverability: https://community.hubspot.com/t5/CRM/What-happens-to-a-recoverably-deleted-contact-after-90-days/m-p/824307
Don't wait for another deletion event to discover another gap in your data retention. Your HubSpot data is one of your most valuable business assets; it deserves the robust protection that only a true, independent backup can provide.