If you’re reading this, you are likely in a difficult situation. You’ve just discovered that a set of important contacts, a crucial deal pipeline, or another critical dataset is missing from your HubSpot portal. After a frantic search, you’ve realised the data was deleted some time ago, almost certainly more than 90 days.
Your first question is simple and urgent: "How do I get it back?"
We’re going to give you the direct answer, and then we’re going to explain the only real solution to make sure this never becomes a catastrophe again.
Let’s be clear from the outset: If a record in HubSpot was deleted more than 90 days ago, HubSpot considers it permanently and irreversibly gone.
It isn't a bug or a flaw; it's a fundamental policy of the platform. The HubSpot recycle bin is designed as a short-term safety net. It holds deleted contacts, companies, deals, and tickets for exactly 90 days. On the 91st day, that data is purged from their systems forever to comply with data management and privacy standards.
So, if you are relying solely on HubSpot’s native tools, the unfortunate answer to the question is: you cannot recover data that was deleted more than 90 days ago.
There is only one scenario in which recovering data deleted months or even years ago is possible: if you had a third-party backup solution already in place.
An independent backup service, like backHUB, operates outside of HubSpot's ecosystem. It takes regular, automated snapshots of your entire portal and stores them securely in a separate location. It is not bound by the 90-day deletion policy because it is your data, under your control.
This is the critical difference between a temporary recycle bin and a true disaster recovery strategy. The recycle bin is for reversing immediate mistakes. A backup is for ensuring the long-term integrity of your business-critical data asset.
If you had an independent backup running, your current state of panic would be replaced by a calm, methodical process. Instead of facing a dead end, you would simply do the following:
What would have been a business crisis becomes a minor administrative task, resolved in minutes.
If you’ve been caught out by the 90-day limit, you cannot go back in time and install a backup retroactively. But you can, and absolutely should, act now to protect your remaining data from this happening again.
The worst time to think about a disaster recovery plan is during a disaster. The best time is right now.
Implementing a third-party backup solution for your HubSpot portal is the only way to grant yourself the power of long-term, point-in-time recovery. It is the definitive step from being reactive and vulnerable to being proactive and secure.
Don't wait for another deletion event to discover another gap in your data retention. Your HubSpot data is one of your most valuable business assets; it deserves the robust protection that only a true, independent backup can provide.