Your website traffic tells you something is happening. But which companies actually matter? Which visits signal real interest, and which are just noise?
That's exactly what we tackled in our latest HubSpot AI Deep Dive webinar: Buyer Intent In Practice.
In this practical session, Struto's Jared Wiltshire (Product Owner for HubSpot & AI Administrator) and Estee Hall (Sales & Account Manager and HubSpot Certified Trainer) walk through how HubSpot's Buyer Intent tool helps you:
Identify companies showing meaningful signs of interest, even before they raise their hand.
Review visitor and research intent signals in context.
Route the right companies into clearer handoff processes between marketing and sales.
Act on early-stage signals so good-fit accounts don't quietly slip through the cracks.
Rather than staying in slides, this session focuses on setup, logic, and a live walkthrough inside HubSpot. You'll see:
What Buyer Intent actually is and the two core signal types (Visitor Intent and Research Intent).
The baseline configuration you need in place before the tool becomes useful.
A live demo of how to define target markets, set research topics, and review companies surfacing intent signals.
How to move from "we have traffic" to "we have companies worth reviewing".
Practical lessons and common mistakes to avoid when rolling out the tool.
If you're a marketing or sales leader trying to bridge the gap between website activity and meaningful pipeline action, this one's for you. It's especially relevant if you're on HubSpot Marketing Hub or Sales Hub Professional or Enterprise and want to get more out of your Breeze Intelligence capabilities.
Download the slide deck:
Missed our earlier sessions on HubSpot AI foundations and the Data Agent? You can catch up on those too:
Maximise HubSpot's AI Tools webinar: Watch the webinar here
A Deep Dive into HubSpot's Data Agent webinar: Watch the webinar here
At Struto, we help teams connect the strategy, setup, and workflow behind HubSpot's tools. Whether you need help defining target markets, building prospecting logic, or designing the handoff between sales and marketing, we'd love to chat.