Digital Marketing Blog | Struto

Struto Announce Aircall Partnership Status

Written by Teresa Short | 13 Dec 2023


Struto now offers HubSpot and Aircall integration and configuration for sales and support teams. Aircall and HubSpot integration ensures that sales, operations and support teams have complete visibility of actionable calling data and insights on their customer engagements.

Post-call actions and follow-ups are automated to take care of customer service seamlessly and save the business workforce time and effort.

HubSpot and Aircall work together seamlessly

With over 7,500 installs, Aircall is HubSpot’s number-one most installed telephony app on the HubSpot Marketplace. The two software organisations have seen significant commonality between the two platforms since their strategic partnership announcement last year. Aircall saw an 80% average growth in HubSpot users within their customer base since 2021 – with over 4,000 Aircall customers using both technology solutions within their tech stack.

Aircall integrates with HubSpot workflows to trigger a variety of post-call actions, from automated follow-up comms to updating ticket pipelines. As you can imagine, this offers the solution to support leaders’ biggest challenges, from eliminating inefficiencies to meeting SLAs.


Aircall and HubSpot configuration by Struto

Integrating Aircall within your HubSpot portal means your call data including automatically generated transcripts can be seen on contact records – giving your teams the data they need when they need it.

The Aircall x HubSpot integration allows our delivery team to build reports that enable a wider view if any of the sales team need more coaching; for example, if they mention products/things that have been retired/you can see if they are talking about your new products/upsell and cross-sell opportunities etc.

We can set up automation to send the correct follow-up emails after an inbound or outbound call, preventing typos, mistakes, timely response and saving sales teams time and effort.

The benefits of integrating Aircall with HubSpot

  • Increased efficiency and productivity – Increase employee performance by automating manual phone conversation follow-ups, enabling teams to work on other things.
  • Seamless integration – One less friction point in the process by integrating your software.
  • Transcripts and analysis offer a unique opportunity for sales training.
  • Actionable data and complete reporting on calls, for improved visibility into customer engagements.
  • Improve your RevOps in practice by offering insight into customer communications across departments.
  • Improved user satisfaction - Employees report improved experiences when their business-critical software takes care of manual activities.
  • Automatic follow-ups prevent typos and mistakes, ensure communication is on-brand and delivered to customers in a timely fashion.
  • Calls go smoother when all the right information is in the right places.

Conclusion

Being armed with the right integrated tech stack is key to delivering exceptional customer experience. If your support team is on the phones, we recommend Aircall.

If you’d like to discover how integrating Aircall within your HubSpot portal can benefit your team, reach out for a discovery call and complimentary demo.

Aircall are offering Struto customers two months off for sign-ups before 2024, so don’t sleep on this one!