strutoIX connects HubSpot to a wide range of enterprise systems by acting as a robust iPaaS middleware layer. It features pre-built connectors for ERP systems (SAP, NetSuite, Microsoft Dynamics), external CRMs (Salesforce), and finance software (Xero, Sage). Additionally, strutoIX provides custom endpoints via REST API, SQL, and Azure to integrate proprietary databases, ensuring bi-directional data synchronisation across the entire technology stack.
Middleware is essential for HubSpot integration because it bridges the gap between disparate systems that cannot communicate natively, preventing the formation of data silos. While HubSpot is a leading platform for marketing, sales, and service, its true potential is only realised when it functions in harmony with your back-office infrastructure. strutoIX acts as a "universal translator," transforming and routing data securely between platforms. This eliminates manual "swivel-chair" data entry, ensures reporting accuracy, and allows businesses to orchestrate complex, automated workflows across their entire technology stack without requiring custom point-to-point coding.
Integrating HubSpot with comprehensive Enterprise Resource Planning (ERP) systems is critical for aligning front-office sales with back-office operations. strutoIX offers dedicated connectors for major platforms:
•SAP Connector: Connects HubSpot to SAP Business One, ByDesign, or S/4HANA. It automates the transfer of customer records and sales orders into SAP, while syncing financial data back to HubSpot for real-time visibility.
•NetSuite Connector: Facilitates the bi-directional flow of complex transactional data, reducing manual entry errors and streamlining supply chain management.
•Microsoft Dynamics 365 Connector: Syncs operational and sales data to provide a unified customer view, enhancing decision-making across enterprise environments.
While HubSpot is a powerful CRM, many enterprise businesses operate in multi-CRM environments, often retaining Salesforce alongside HubSpot Marketing Hub. The strutoIX Salesforce connector facilitates the seamless integration of these two powerhouses. It ensures that contacts, leads, and complex opportunity data are synced bidirectionally. This prevents data duplication, aligns sales and marketing teams, and ensures both departments are working from the most up-to-date information. Furthermore, the HubSpot-to-HubSpot connector enables multi-portal management (via a Hub-and-Spoke model), allowing distinct regional portals or franchises to share consolidated reporting data securely.
strutoIX automates financial workflows by linking HubSpot deal closures directly to accounting software, expediting the invoicing process.
•Xero Connector: Ideal for cloud-based businesses, this connector syncs financial data, customer records, and invoices, ensuring accounting ledgers remain accurate without manual intervention.
•Sage Connector: Supports various Sage products (including Sage 50, 200, and X3), promoting accurate financial records and streamlining legacy accounting processes.
•CreditSafe Connector: Integrates real-time credit information directly into HubSpot, allowing sales teams to evaluate the financial stability of leads and mitigate risk before closing a deal.
Yes, strutoIX is highly adaptable for businesses that require integration with custom, proprietary, or legacy applications that lack native marketplace apps. The platform provides SQL and Azure Connectors to sync HubSpot directly with custom databases, effortlessly managing large data volumes. For maximum flexibility, the REST API Connector allows strutoIX to connect HubSpot to virtually any web-enabled application. This versatility ensures that developers can define custom data transformations to meet unique business requirements, future-proofing the integration architecture as the organisation scales.
strutoIX is a proprietary middleware (iPaaS) solution developed by Struto. It is designed to integrate HubSpot with complex ERP, CRM, and financial systems, enabling real-time, bi-directional data synchronisation.
While strutoIX manages the complex coding and API translation in the background, it provides a framework that significantly reduces the development time and cost compared to building a custom point-to-point integration from scratch.
Yes. Because it acts as an advanced middleware layer, strutoIX can map and synchronise both standard CRM records and HubSpot Custom Objects to external systems based on specific business rules.
Yes. strutoIX ensures that all data transfers are secure and compliant with industry regulations (such as GDPR), utilising robust encryption protocols managed by ISO 27001-certified network security partners.
Ready to break down your data silos? Contact us today to learn more about how strutoIX connectors can be tailored to meet your specific business needs and drive greater operational efficiency across your technology stack.