Migrating your website to HubSpot CMS Hub unifies your digital presence natively with your customer relationship management (CRM) platform. This integration eliminates data silos, automates server security, and empowers marketing teams to deliver highly personalised digital experiences without relying on vulnerable third-party plugins.
Operating a website on a separate platform from your sales database creates significant inefficiencies for marketing teams. When your website and CRM are disconnected, it becomes difficult to track the complete buyer journey or execute accurate closed-loop reporting.
HubSpot CMS Hub natively integrates your blog, landing pages, and website architecture directly with the HubSpot CRM. This single point of truth allows marketers to deploy Smart Content. By leveraging known data in the CRM, such as a visitor's industry or lifecycle stage, the website can dynamically alter messaging and calls to action to personalise the user experience.
According to HubSpot data, businesses that move their entire website to HubSpot CMS see a 39% overall rise in traffic, a 70% increase in organic search traffic, and a 47% increase in landing page submissions. When organisations migrate their websites to HubSpot using our Guided Deployment Framework, they typically reach measurable time to value in an average of 32 days with a 96% success rate.*
[Results and timelines are based on historical programme data and defined scope. Your outcomes depend on data readiness, resourcing and agreed assumptions. See terms.]
When evaluating a CMS migration, business leaders must calculate the Total Cost of Ownership (TCO) rather than just the initial software licence.
Open-source platforms like WordPress are initially free but carry hidden ongoing costs. Businesses must pay separately for premium hosting, security plugins, SSL certificates, and continuous developer retainers to manage software updates. Conversely, HubSpot operates as a managed Software-as-a-Service (SaaS) platform. Security, hosting, and maintenance are included in the subscription, providing a predictable operational cost.
Compliance is another critical business factor. HubSpot CMS Hub includes native GDPR compliance tools. Administrators can activate customisable cookie tracking, privacy policies, and legitimate interest messaging instantly, reducing legal and administrative overhead.
For IT departments, security and platform reliability are paramount. Open-source CMS platforms often rely on fragmented third-party plugins, which are common entry points for cyber attacks.
HubSpot mitigates these risks by providing baked-in security. The platform includes 24-hour threat monitoring, a web application firewall (WAF), and a standard SSL certificate. By hosting sites on a global Content Delivery Network (CDN), HubSpot guarantees a 99.99% uptime and ensures fast page load speeds worldwide.
If your business requires specific technical functionality, such as eCommerce or bespoke enterprise resource planning (ERP) connections, developers can use the HubSpot application programming interface (API) and middleware like strutoIX to build secure, serverless integrations without compromising the core website architecture.
HubSpot CMS Hub is a secure, cloud-based content management system natively integrated with the HubSpot CRM. It provides businesses with the tools to build, host, and optimise websites while leveraging customer data to deliver personalised digital experiences.
Yes. Migrating from WordPress to HubSpot is a standard technical procedure. It involves exporting your existing content, rebuilding your site architecture using HubSpot's secure modules, and redirecting your URLs to ensure no loss of search engine optimisation (SEO) equity.
Yes. HubSpot CMS Hub is a managed platform that includes a built-in web application firewall (WAF), a standard SSL certificate, a global content delivery network (CDN), and automated 24-hour threat monitoring to protect against cyber attacks.
Are you evaluating the best platform for your next website project? Book an outcomes consultation to see how Struto securely migrates and develops high-converting digital experiences on HubSpot CMS Hub.