As a pioneer in using AI to combat food waste, Winnow needed a sales platform that could keep pace with their innovative technology and ambitious growth plans. Their existing CRM, Zendesk Sell, was no longer sufficient to support their evolving requirements.
To ensure a seamless transition to a more powerful system and prepare for future AI integrations, Winnow partnered with Struto to migrate their sales operations to HubSpot, achieving a smooth and successful upgrade without disrupting their critical business processes.
A trailblazer in sustainable technology, Winnow is dedicated to revolutionising the hospitality industry's approach to food waste. Operating globally, Winnow provides AI-powered tools that empower chefs in commercial kitchens to run more profitable and sustainable operations. Their sophisticated technology gives chefs total visibility over their waste, providing them with the data needed to make informed decisions and reduce food waste.
Specialising in sectors such as contract catering, hotels, casinos, and cruise lines, Winnow has established itself as a leader in food waste management. The company's core mission is to help solve the global issue of food waste by giving kitchen teams the tools they need to make a tangible difference.
As a forward-thinking company, Winnow recognised the need to upgrade its CRM to support its growing sales team and ambitious goals for leveraging artificial intelligence. Their existing platform, Zendesk Sell, lacked the advanced capabilities they required.
The primary challenge was to migrate their entire sales operation to HubSpot without disrupting their business processes or compromising the integrity of their reporting, which was a critical component of their data-driven sales strategy. Winnow needed a partner who could ensure a seamless transition and set them up for future success.
Struto developed a comprehensive and phased approach to meet Winnow's objectives. The project was structured around two key pillars: a meticulous data migration from Zendesk Sell to HubSpot and a guided onboarding to HubSpot Sales Professional.
A carefully managed process that began with data mapping and a sample migration to ensure accuracy, followed by the full migration of contacts, leads, companies, deals, line items, and activities.
Tailoring the HubSpot portal to Winnow’s specific requirements, including the creation of custom forms, email templates, sequences, and the development of advanced dashboards and reports for enhanced visibility.
A structured programme consisting of intensive, tailored onboarding and training sessions to ensure the Winnow team was fully equipped to leverage the new platform.
The project was executed smoothly, with a minor challenge arising during the configuration of the Annual Recurring Revenue (ARR) reporting. The Struto team worked diligently to resolve this, ensuring that the reporting was accurate and aligned with Winnow's financial metrics.
The migration to HubSpot Sales Pro was a resounding success. The project was completed on time and within budget, with all of Winnow’s objectives met. The sales team experienced a seamless transition to the new platform with no disruption to their daily operations or reporting capabilities.
- Sacha Holmes, HubSpot Specialist at Struto
With the migration complete, Winnow is now perfectly positioned to deploy the advanced AI tools they had planned, giving them a significant competitive advantage. The new CRM has empowered their sales team with a more powerful and intuitive platform, and the custom dashboards and reports provide invaluable insights that drive strategic decision-making.
“We are incredibly grateful for the smooth transition to HubSpot. A key objective was to maintain our reporting capabilities without interruption, and Struto delivered on that perfectly. We are now well-positioned to deploy the AI tools we need to drive our business forward. The support we received was exceptional.”
- David Jackson, Director of Marketing & Public Affairs, Winnow
With sales operations successfully migrated, there is now an opportunity to bring Winnow’s marketing team onto HubSpot Marketing Hub. This will fully align sales and marketing, creating a unified and powerful engine for growth.