Gain more leads by learning how to create Great Content

Content is the backbone of inbound and digital marketing. It is through informative and engaging content that you attract, convert, close and delight customers. But can you build out a fully-fledged B2B content strategy?

In this eBook, we provide an easy-to-follow content strategy framework, which will help you create content that wins customers and delights clients.

Creating Great Content unpacks:

  • Getting to know your audience with buyer personas
  • Conducting a content audit
  • Actioning topic cluster research
  • Mapping your content to the buying cycle
  • Conducting strategic SEO research
  • Creating your content

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