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What is the difference between HubSpot and Struto?

Teresa Short | 22 November 2023

A question we sometimes get asked from people new to HubSpot and new to working with Struto is: “What is the difference between HubSpot and Struto?”

In this blog, we’ll delve into the world of HubSpot and Struto, unraveling their individual identities and exploring the ways in which they collaborate and intertwine to serve businesses like yours. By the end of this blog, you'll have gained valuable insights into HubSpot and Struto's unique contributions to the digital landscape, empowering you to make informed decisions about solutions that best align with your business needs. So, let's dive in and explore the realm of HubSpot and Struto, uncovering the synergies that shape their roles in the ever-evolving world of business technology.


Who is HubSpot?

HubSpot stands at the forefront of online marketing, sales, service and customer relationship management (CRM) solutions, revolutionising the way businesses connect with their audiences. Founded in 2006 by Brian Halligan and Dharmesh Shah, the company's mission is to help organisations attract, engage, and delight customers through transformative marketing strategies and customer-centric approaches.

At its core, HubSpot offers an extensive suite of software and services designed to streamline various aspects of the customer journey. Their all-in-one platform encompasses the following key features:

CRM Platform: The HubSpot CRM serves as the central hub for managing customer interactions, storing contact information, tracking deals, and facilitating communication with leads and customers.

CMS (Content Management System): HubSpot's CMS Hub allows businesses to build and manage their website with ease, ensuring it's optimised for conversions and offers a seamless user experience.

Marketing Automation: HubSpot's Marketing Hub empowers businesses to create, automate, and optimise marketing campaigns. It includes functionalities for email marketing, social media management, content creation, search engine optimisation (SEO), and lead generation.

Sales Enablement: The Sales Hub equips sales teams with tools to effectively manage leads, automate tasks, track interactions, and gain insights into the sales pipeline for better decision-making.

Service and Customer Support: HubSpot's Service Hub assists businesses in providing top-notch customer support through ticketing systems, knowledge base management, live chat, customer feedback, and automation of service processes.

HubSpot's crafted not cobbled approach to software development, and user-friendly interface, coupled with its comprehensive range of tools, has earned it a reputation as a go-to solution for businesses of all sizes. Whether it's a startup seeking to build brand awareness, a mid-sized company focused on lead generation, or an enterprise company aiming to enhance operations, HubSpot's offerings cater to diverse needs and objectives. 


Who is Struto?

Struto has evolved significantly since its inception, emerging as a dynamic and innovative systems integrator and strategic partner within the HubSpot ecosystem. This evolution reflects Struto's commitment to driving business growth by leveraging the full potential of the HubSpot platform, now underpinning a platform-driven go-to-market strategy that powers your RevOps strategy. 

As a service provider and consultant, Struto has expanded its focus beyond traditional inbound marketing services. They now offer a suite of products known as StrutoSPHERE, designed to extend HubSpot's capabilities and create enhanced digital experiences. This includes StrutoLMS, a learning management system; StrutoCMP, a community management platform; and StrutoSS, a self-service platform, among others. These innovations are a testament to Struto's dedication to developing solutions that resonate with the ever-changing business landscape. 

Moreover, StrutoCORE, Struto's integration technology, stands out for its ability to seamlessly connect and synchronise HubSpot with virtually any system, including SAP, Salesforce, MS Dynamics, and more. This flexibility ensures that businesses can integrate HubSpot into their existing digital infrastructure without friction, unlocking new levels of efficiency and effectiveness. 

Struto's expanded service offerings also include: 

  • Advanced Implementation: Handling complex, multi-site, multi-team, and multi-jurisdictional HubSpot rollouts. 
  • RevOps: Partnering with businesses to power their Revenue Operations strategy with HubSpot at the core. 
  • Data Migration: Expertly consolidating and migrating data into the HubSpot ecosystem. 

In summary, Struto has transcended its role as a traditional partner, becoming an indispensable extension of HubSpot. Their expertise in customising and integrating HubSpot's marketing and sales tools makes them an invaluable asset for businesses aiming to thrive in a digital-first world. 


What Does This Relationship Mean for You as a Client?

As a client looking to enhance your online capabilities, the relationship between HubSpot and Struto holds greater significance than ever before. Choosing Struto as your HubSpot Partner grants you access to a plethora of benefits that can revolutionise your business and drive unprecedented results.  

Here's how this partnership empowers you: 

  • Integrated Technology Solutions: With StrutoCORE, you gain the ability to integrate HubSpot with a wide array of systems, creating a cohesive and powerful digital ecosystem for your business. 
  • Customised Digital Experiences: Through StrutoSPHERE, Struto offers innovative products that extend HubSpot's functionality, enabling you to offer superior digital experiences to your customers. 
  • Comprehensive Service Offerings: Struto's expanded services provide a holistic approach to leveraging HubSpot's capabilities. 
  • Long-Term Strategic Partnership: Struto's evolution mirrors the growing needs of businesses, ensuring that as your business grows and adapts, Struto is right there with you, offering relevant, cutting-edge solutions. 

In conclusion, the synergy between HubSpot and Struto brings you a unique combination of advanced technology and specialised expertise. As a client, you not only gain the advantages of HubSpot's platform but also benefit from Struto's innovative approach to harnessing its full potential, tailored to your evolving business needs. 



In conclusion

The relationship between HubSpot and Struto brings you a seamless blend of cutting-edge technology and specialised expertise. As a client, you gain the advantages of HubSpot's platform, amplified by Struto's ability to harness its full potential and tailor it to your unique needs.

The collaboration between these two entities empowers you to craft exceptional inbound marketing campaigns, foster meaningful customer relationships, and drive your business forward in a digital-first world.

Want to learn more about the solutions that best align with your business needs? Get in touch with our team of experts today.


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