That’s why we’ve covered the 4 great tips for timing your Social Media Marketing posts, and for those who are more visual, we’ve even included a fantastic infographic from our friends at HubSpot.
There are so many infographics and opinions out there on when it’s best to post to your various social media accounts. While they may not be entirely wrong, the majority of them don’t take a personalised audience into account (we’ll cover this in the next point).
So tip #1 is this: take a step back and, as with the rest of your marketing strategy, develop your social media strategy according to research and statistics true to your personal audience.
Know who you’re posting for, because different audiences are online at different times.
The very first step is to think about geography: where does the majority of your audience live? In which time zone are they? It doesn’t help to post at 9am in Central Time (U.S.), when your audience is in China.
The next step is to think about your buyer personas, and when they might be active online. Are they night owls who work late into the night? Morning people? What platforms are they likely to use: Facebook, Twitter, Pinterest, Instagram, LinkedIn?
Use tools like Facebook Analytics and FanPage Karma to track your audience’s engagement on your various social media accounts.
This data will help you to understand when your audience is not only online, but when and how they are most likely to: engage with you, convert and promote your business.
Perhaps the most important of the 4 tips laid out here is to create a schedule that drives your posting.
It’s very important that your audience can come to rely on your social accounts as regular sources of information that they want to consume. That’s why it’s important to have a schedule, because your audience will learn when you’re posting and will begin to expect to see your name popping up in their newsfeeds at particular times. You wouldn’t want to disappoint this expectation, in fact, you want to delight it.
If you’re still in any doubt after taking these steps above, we would highly recommend reading what our friends at HubSpot have to say in this infographic.