The thought of building your first website can be daunting. You know you need a professional online presence, but the path from idea to "live" seems long, complicated, and expensive. It feels like a project for another day, another quarter, another year.
But what if you could get it done in just one week?
Forget the traditional, drawn-out process. We’re going to treat this like a sprint. By focusing on the essentials and using the right tools, you can launch a polished, professional website on HubSpot that starts working for you immediately.
Here is your simple, day-by-day plan to go from a blank slate to a live website in seven days.
Day 1: Create Your Blueprint (Strategy Day)
Before you write a single word of copy or look at a single template, you need a simple plan. This isn't a 50-page document; it's a one-page blueprint to keep you focused.
Your Task: Open a document and answer these four questions:
- What is the #1 goal? Are you trying to generate leads, build credibility, or sell a product? Be specific. Example: "To get 10 demo requests per month."
- Who is it for? Describe your ideal customer in one sentence. What is their biggest problem? Example: "Marketing managers at tech start-ups who struggle to generate leads."
- What one action should they take? This is your main Call to Action (CTA). Don't offer ten different options. Choose one. Example: "Book a 15-Minute Demo."
- Why should they choose you? What is your core message? List three key benefits of working with you. Example: "We save you time, reduce your marketing spend, and deliver higher-quality leads."
That's it. This blueprint is your North Star for the week.
Day 2: Gather Your Building Blocks (Content Day)
Content is the biggest cause of delays in website projects. Today, we get ahead of the game by preparing the bare essentials.
Your Task: Write the copy for these four core pages:
- Homepage: The digital front door. Use your blueprint to write a clear headline (what you do), a brief paragraph on the problem you solve, your three key benefits, and your main CTA.
- About Us: Tell your story. Keep it brief and explain why you do what you do. Add a photo of yourself or your team to build trust.
- Services/Products: Clearly describe what you offer. Focus on the outcomes and results a customer gets, not just the features.
- Contact Us: Make it easy for people to get in touch. Include your email, phone number (if applicable), and a simple contact form.
Pro Tip: Don't forget your assets! Save your company logo (in a high-resolution format like .png or .svg) and any brand photos into a single folder. Note down your brand's colour codes (e.g., #002E5D).
Day 3: Assemble Your Toolkit (Platform Day)
Here's the secret to moving fast: don't build from scratch. Use a powerful platform and a professional template to do the heavy lifting for you.
Your Task:
- Sign up for HubSpot CMS Free: If you don't have an account, get one. It’s a robust, secure, and free platform that comes with an integrated CRM to manage the leads your new site will generate.
- Install the strutoCX Starter Pack: This is your accelerator. It’s a free pack of professionally designed, fully customisable website pages built by HubSpot experts. Installing it takes just a few clicks and saves you dozens of hours of design and development work.
Days 4 & 5: Start Building (Assembly Days)
With your content ready and your toolkit in place, it’s time to assemble your website. This is the fun part.
Your Task: Work through this two-step process:
- Brand Your Site: In your HubSpot portal, navigate to the theme settings. This is where you can easily update the templates to match your brand. Upload your logo, enter your brand's colour codes, and select your fonts. In minutes, the entire look and feel of the site will be yours.
- Add Your Content, Page by Page: Open the Homepage template. Copy and paste the content you wrote on Day 2 into the relevant sections. Repeat this process for your About, Services, and Contact pages. HubSpot's drag-and-drop editor is intuitive—if you can edit a Word document, you can build a page in HubSpot.
Day 6: The Final Polish (Review Day)
You're so close! Today is all about quality control. A single typo or broken link can undermine a visitor's trust, so a final review is crucial.
Your Task: Run through this checklist:
- [ ] Proofread Every Word: Read all your content out loud to catch awkward phrasing. Use a tool like Grammarly for a final check.
- [ ] Click Every Link and Button: Ensure they all lead to the correct page or resource.
- [ ] Test Your Forms: Fill out your contact form and make sure the submission appears in your HubSpot CRM.
- [ ] Check Mobile View: Use HubSpot's preview tool to see how your site looks on a mobile phone and tablet. Make any necessary tweaks to ensure it's perfect.
Pro Tip: Ask a colleague or a friend to spend 10 minutes on the site. Fresh eyes will spot things you've missed.
Day 7: Go Live! (Launch Day)
This is the moment you've been working towards. It's time to share your website with the world.
Your Task:
- Connect Your Domain: Follow HubSpot's clear, step-by-step guide to connect your custom domain (e.g., www.yourcompany.co.uk).
- Hit Publish: Go to each of your pages and click the "Publish" button. Your website is now live!
- Announce It: Don't just publish and hope for the best. Share the link on your LinkedIn profile. Add it to your email signature. Tell your network. Launching a website is a significant achievement...celebrate it!
You’ve Done It. What’s Next?
Congratulations! You have successfully launched a professional, lead-generating website in just one week. You’ve bypassed the delays and high costs of a traditional build and have started building momentum.
This is the start of your journey. For a deeper dive into the strategy behind a minimum viable website and how it drives business growth, read our complete guide: How to Launch a Professional HubSpot Website in Days, Not Months.
Ready to start your own 7-day sprint?
Get the free strutoCX Starter Pack to begin
