This case study details how Struto helped a leading diagnostic medical device manufacturer migrate their static website to HubSpot Content Hub and develop a digital asset manager (DAM).
A reputable German company that specialises in high-quality diagnostic medical devices. With over 70 years in the industry, the company operates globally to provide innovative medical solutions to healthcare professionals. The company prides itself on precision, reliability, and state-of-the-art technology.
The project was initiated through our partner network due to the client's need to migrate their existing static website to a more dynamic and user-friendly platform. The primary issues included the inability to easily update website content. The problem led to inefficiencies and increased dependency on their previous web agency to make updates to the website on their behalf.
The client was looking for a solution that would help them overcome their challenges and be able to make ad hoc changes to the website in-house, without the reliance on third-party interventions. Struto was chosen for the project based on their expertise in HubSpot Content Hub and their proven track record in delivering complex web solutions.
Struto devised a plan to address these challenges by migrating the client's website to HubSpot Content Hub and building a digital asset manager. Beyond just migration, Struto also implemented comprehensive SEO strategies to improve their online visibility.
The solution included:
The primary challenge encountered during the project was creating a permission-based access system for the digital asset manager.
Another challenge faced was that the migration process involved extensive data copying, which was time-consuming and required careful attention to detail to avoid any loss of information.
The project was successfully completed with the delivery of a shiny and new dynamic website and a digital asset manager. The migration process, while challenging, was executed efficiently, resulting in a modern, user-friendly website.
Key outcomes included:
With the new website and digital asset manager in place, the client now has the ability to independently manage their own website content. The independent content management capabilities, coupled with enhanced SEO efforts, not only reduced dependency on external agencies but also positioned them advantageously in search engine results, leading to sustained online growth and engagement with healthcare professionals worldwide.
— Sean Fowles, Head of Revenue & Customer Success at Struto
There have been discussions about expanding the website's capabilities to include e-commerce functionalities, highlighting the potential for continued collaboration and innovation.