This case study details how Struto helped a leading diagnostic medical device manufacturer migrate their static website to HubSpot Content Hub and develop a digital asset manager (DAM).
Background
A reputable German company that specialises in high-quality diagnostic medical devices. With over 70 years in the industry, the company operates globally to provide innovative medical solutions to healthcare professionals. The company prides itself on precision, reliability, and state-of-the-art technology.
Challenge
The project was initiated through our partner network due to the client's need to migrate their existing static website to a more dynamic and user-friendly platform. The primary issues included the inability to easily update website content. The problem led to inefficiencies and increased dependency on their previous web agency to make updates to the website on their behalf.
The client was looking for a solution that would help them overcome their challenges and be able to make ad hoc changes to the website in-house, without the reliance on third-party interventions. Struto was chosen for the project based on their expertise in HubSpot Content Hub and their proven track record in delivering complex web solutions.
Solution
Struto devised a plan to address these challenges by migrating the client's website to HubSpot Content Hub and building a digital asset manager. Beyond just migration, Struto also implemented comprehensive SEO strategies to improve their online visibility.
The solution included:
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Developing a new, fully editable website on Content Hub, enabling the team to make updates with ease using drag-and-drop functionality.
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Building a digital asset manager (DAM) within the HubSpot environment to centralise and simplify the management of their files and product information.
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The SEO services included optimising web content, meta tags, and implementing best practices to enhance search engine rankings. The goal was to attract more organic traffic and expand online reach to a broader audience.
Hurdles
The primary challenge encountered during the project was creating a permission-based access system for the digital asset manager.
Another challenge faced was that the migration process involved extensive data copying, which was time-consuming and required careful attention to detail to avoid any loss of information.
Results
The project was successfully completed with the delivery of a shiny and new dynamic website and a digital asset manager. The migration process, while challenging, was executed efficiently, resulting in a modern, user-friendly website.
Key outcomes included:
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Significant time savings for the team, who can now update the website independently without relying on external support.
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Simplification of the technology stack by incorporating file management within HubSpot CMS, eliminating the need for third-party integrations.
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Apart from time savings and technology stack simplification, the client experienced improved search engine rankings, leading to increased visibility and traffic to their website. This strategic enhancement further solidified their online presence and supported their global reach.
Impact
With the new website and digital asset manager in place, the client now has the ability to independently manage their own website content. The independent content management capabilities, coupled with enhanced SEO efforts, not only reduced dependency on external agencies but also positioned them advantageously in search engine results, leading to sustained online growth and engagement with healthcare professionals worldwide.
"Partnering with Struto to migrate their website and implement a digital asset manager was transformative for the client. Not only did it empower them to independently manage their content, but our comprehensive SEO strategy significantly boosted their online presence. This project exemplifies our commitment to delivering solutions that drive both efficiency and growth for our clients."
— Sean Fowles, Head of Revenue & Customer Success at Struto
Future Scope
There have been discussions about expanding the website's capabilities to include e-commerce functionalities, highlighting the potential for continued collaboration and innovation.
