Best of Both Worlds: Why a Best-of-Breed Tech Stack Beats a Single Vendor

When building your company’s technology stack, you face a fundamental choice. Do you commit to a single vendor’s ecosystem, or do you adopt a “best-of-breed” approach, selecting the most powerful tool for each specific job?

For businesses using Microsoft Dynamics 365 Business Central as their ERP, the default assumption is often to pair it with Dynamics 365 for the CRM. It seems logical. Both are Microsoft products, so they should work together seamlessly, right?

While convenient, this single-vendor approach can involve significant trade-offs in functionality, user adoption, and even cost.

We believe there is a better way. By strategically pairing a world-class front-office platform like HubSpot with the operational power of Business Central, you are not compromising; you are choosing excellence for every department. This is the power of a best-of-breed strategy, and as one of our clients discovered, it can deliver a superior user experience and remarkable cost savings.

The Myth of the All-in-One Ecosystem

The promise of a single-vendor ecosystem is simplicity. One procurement process, one support channel, and a shared data environment. However, this simplicity can be deceptive. A jack of all trades is often a master of none, and software ecosystems are no different.

The platform that excels at finance and operations is rarely the one that leads the market in user-friendly marketing automation or intuitive sales pipeline management. By locking yourself into one vendor, you force your teams to adapt to the software’s limitations rather than providing them with tools that empower them to excel.

This is where the best-of-breed philosophy offers a clear advantage. You choose:

• Business Central for what it does best: managing finance, supply chain, and operations.

• HubSpot for what it does best: attracting, engaging, and delighting customers through a world-class, all-in-one marketing, sales, and service platform.

The final, crucial piece is a seamless integration that makes these two powerful systems communicate as one.

A Real-World Success Story: Why GoGlobal Switched from Dynamics 365 to HubSpot

You do not have to take our word for it. Consider the journey of GoGlobal, a leading provider of Employer of Record services.

The Challenge:

GoGlobal was already using the single-vendor approach with Microsoft Dynamics 365 as their CRM. But they faced significant challenges. The system was complex and clunky, which led to extremely low user adoption among their sales team. It was seen as a tool for management, not a platform to help them sell more effectively. Worse, the licensing costs were high, and they were not seeing a return on their investment.

The Solution:

Instead of trying to force a failing system to work, GoGlobal made a bold, strategic decision. They chose to migrate away from Dynamics 365 and adopt HubSpot as their new CRM, embracing a best-of-breed model. The goal was to give their team a platform they would actually want to use, one designed for growth and usability. Struto managed the migration and ensured HubSpot integrated perfectly with their existing systems.

The Results:
The transformation was extraordinary.

1. Massive Cost Savings: By switching from Dynamics 365 to HubSpot, GoGlobal saved approximately $20,000 in annual software costs. This fact alone dismantles the myth that a single-vendor approach is always more economical.

2. Glowing User Feedback: The team’s response was overwhelmingly positive. Salespeople who had previously avoided the CRM were now active users, leveraging HubSpot’s intuitive tools to manage their pipelines and engage with clients. Adoption soared because the new platform was built for them.

3. A Platform Built for Growth: With HubSpot, GoGlobal now has a CRM that not only meets their current needs but can scale with their global ambitions.

GoGlobal’s story is a powerful testament to the fact that choosing the right tool for the job delivers better results and can even lower your total cost of ownership. Read the full case study here.

Why HubSpot is the Ideal Front-Office Partner for Business Central

GoGlobal’s success is rooted in the core strengths that make HubSpot the preferred choice for so many growth-focused companies. 

strutoIX: The Bridge That Makes Best-of-Breed Possible

A best-of-breed strategy is only as strong as the connection between its components. This is where strutoIX, our integration platform, comes in. Our purpose-built connector for HubSpot and Business Central ensures that data flows automatically and accurately between your front and back office. Customer records, sales orders, product catalogues, and invoices are always in sync. This gives you a complete, 360-degree view of your business without compromise.

The Strategic Choice for Growth

For businesses that value agility, user adoption, and best-in-class functionality, the choice is clear. A best-of-breed stack, powered by HubSpot and Business Central, is not a workaround; it is a strategic advantage.

As GoGlobal’s story proves, it can lead to happier teams, streamlined processes, and significant financial savings. Why settle for one vendor’s mixed bag when you can have the best of both worlds?

If you are ready to explore how a best-of-breed approach can transform your business, speak to one of our integration specialists.

Business Central Webinar:

Join our upcoming webinar to discover how integrating Microsoft Dynamics 365 Business Central with HubSpot can banish data silos and manual processes for good.

Join Sean & Ryan from Struto on 22 July 2025 at 11:00am GMT as they take a deep dive into “Streamline Data & Processes: Business Central to HubSpot Integration Webinar".

Book your spot here!