In business, efficiency is not just an advantage; it is a necessity. Yet, many organisations unknowingly create internal friction by running their front and back-office operations on disconnected systems. Your sales and marketing teams in HubSpot have one view of the customer, while your finance and operations teams in Business Central have another. The result? Manual data entry, conflicting reports, and a disjointed customer experience.
This common challenge formed the core of our recent webinar, where we explored how to bridge this critical gap. We delved into the strategic decision businesses face when choosing a CRM to pair with their Business Central ERP: do you default to the single-vendor ecosystem of Dynamics 365, or do you choose a "best-of-breed" approach with a world-class platform like HubSpot?
For those who missed the live session or wish to revisit the key takeaways, we have made the full recording available.
Key Discussion Points from the Webinar
The session was packed with insights, but here are some of the crucial topics we covered:
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Ecosystem vs. Excellence: We unpacked the pros and cons of committing to a single vendor versus empowering your teams with the best possible tool for each job.
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The Power of User Adoption: A CRM is only as good as the data within it. We discussed why HubSpot's superior user experience leads to higher team adoption and a more reliable single source of truth.
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A Real-World Success Story: We shared how one client saved approximately £20,000 annually and saw team satisfaction soar by making the strategic switch from Dynamics 365 to HubSpot.
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The Integration Solution: We demonstrated how a robust, managed integration powered by strutoIX makes a best-of-breed strategy not only possible but seamless and secure.
Watch the Webinar On-Demand
Ready to explore how you can create a single, unified view of your business operations? Watch the full webinar recording below to learn how to move from data silos to a fully integrated strategy.
Download the webinar slide deck below:
Download the webinar transcript below:
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Why Does This Matter for Your Business?
Integrating HubSpot and Business Central is more than just a technical project; it is a strategic move that delivers tangible business outcomes. By creating a seamless flow of data between your sales, marketing, and finance platforms, you can:
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Accelerate your quote-to-cash cycle, turning closed deals into recognised revenue faster and improving cash flow.
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Empower your sales team with real-time inventory levels and customer financial data, enabling them to sell more confidently and intelligently.
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Eliminate error-prone manual work, freeing up your team to focus on high-value activities like nurturing customer relationships and driving growth.
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Gain a true 360-degree view of your customer, allowing you to make smarter, data-driven decisions on everything from marketing ROI to customer lifetime value.
Ultimately, a well-executed integration transforms your technology from a source of friction into your greatest competitive advantage. It builds a scalable foundation that supports your business not just for today, but for the growth that lies ahead.
If the challenges of disconnected systems resonate with you, and you are ready to explore a solution, the next step is a personalised conversation. Book an obligation-free call with one of our integration specialists to discuss your unique business needs.
