The power of the platform lies at its core. Your systems: integrated. Your data: where it needs to be. Your people: doing more with less.

9+

Years a
HubSpot Partner

100+

HubSpot
websites built

40+

Agency
partnerships

600+

HubSpot template
customers

100+

HubSpot portals
under management

50+

Migrations, integrations &
customisations

we build integrations that power the core of your platform

HubSpot Systems Integration and Business Process Automation

Overview: Enabling a strategic advantage requires aligning technical solutions to your business and operational requirements. It's about aligning your people, processes and technology to create robust solutions. 

system integration

Connect your HubSpot platform

Systems integration that enables strategic advantage

Today's march towards an API economy has turned integration from being a CIO's headache into opportunity and a tool to create competitive advantage. Businesses of all sizes can take advantage of this, and HubSpot has developed its platform with this in mind.

At a time of unprecedented digital change, we see unprecedented opportunity, and the organisations that move first are more likely to win. Our goal is to start the journey with you. We’ll help you understand what can be done and how best to do it. De-risking your integration is the first step to success. Executing quickly to gain advantage and extract value from your technology is the second.

Integrate HubSpot with almost anything

Integrate HubSpot with almost anything

Businesses are digitising more of what they do rapidly. Connecting disparate systems to share data across the organisation is a core component.

As a result, our team is exposed to many different integration requirements. Many that have not been done before.

We're constantly refining our processes to help de-risk these projects so you can be confident in achieving your required outcomes.


Create a great end-to-end customer experience

Create a great end-to-end customer experience

The HubSpot CRM Suite enables your business to connect your website and marketing to your sales and customer services. The goal is to create digital touchpoints that help remove friction from the buyer journey.

Integration enables the experience to extend further. As businesses move to blended commerce solutions, we can help you separate your buyer journeys, mapping our self-service experiences vs human lead sales engagements and beyond to fulfilment and logistics.


Be more efficient

Do more with less

To say that we are dealing with unusual economic forces at the moment is probably an understatement. New opportunities are emerging in specific industries, and we are seeing strong growth whilst other markets are seeing downward pressure.

Integration services both these scenarios. It helps scaling companies do more with less to maximise their growth potential. Those under pressure do more with less by digitising aspects of their businesses or enabling new technology-backed selling methods.


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find the right way to integrate HubSpot with your systems

3 core approaches to HubSpot software integration

Very often, integration is a permutation. There are different ways to solve for your business, and factors such as budget vs meeting outcomes is a compromise. Not only that, but integration is for life, and this means you need to adopt a lifecycle services approach to solving.

Operations Hub and Native Apps

Ops Hub is HubSpot's new kid on the block. It helps synchronise and organise data.

Ops Hub focuses on data synchronisation and transformation within HubSpot. Combine that with HubSpot Workflows and you have a means of connecting disparate systems and automating processes. HubSpot also produces its own Native Apps that are available in the App Marketplace. Ops Hub is still early in its development cycle but new features and native integrations are being added all the time so watch this space.

It's great for companies:
  • That want simple synchronisation across standard objects (Limits may apply)
  • Want to use Webhooks to provide a simple integration
  • Want to use workflows to automate processes and transform data
  • Want to process and store data for external reporting purposes

Struto Custom Coded Middleware

Sometimes there is no off the shelf solution, and we need to call in the Dev team.

iPaaS technology (Like HubSpot's Piesync or Dell Boomi, or MuleSoft, to name a few, there are many) tend to focus on building connectors for software that is commonly deployed. That means that your legacy or niche software may not be on their radar. This is where Struto custom middleware makes sense. Our team typically builds on Laravel to create integrations that can be hosted onsite or in your private cloud.

It's great for companies:
  • Who use niche software that has no standard connector in iPaaS land
  • That have legacy systems that don't communicate with modern technologies
  • Looking for functionality that traditional iPaaS solutions cannot accommodate
  • That wish to integrate as well as surface user interfaces and inputs

Codeless BPA Platform

A robust, flexible iPaaS and business process automation solution.

Codeless is an established standalone software that can be hosted in cloud, hybrid or on-premise environments. This means it is a very flexible solution that is ideal for not just one-to-one data synchronisation, but also more complex multi-system integrations. It has a HubSpot connector and as well as connectors for all the major CRMs such as Microsoft Dynamics and ERPs such as NetSuite, and SAP and many more.

It's great for companies:
  • Who have multiple systems to integrate and want to centralise their data
  • Who have legacy systems that don’t use modern technologies
  • Want complete control of their integration and their data
  • Want to automate processes in systems beyond HubSpot
THE 4 PHASES OF A SUCCESSFUL SOLUTION

Our Lifecycle Services approach to your systems integration project

Struto lifecycle services model is our proven process designed to guide you through the buying, project planning, implementation and ongoing management and support of any solution we provide from systems integration to website design and development.

1. Scope It.

Our solution scoping service provides access to our pre-sales and engineers. They will work with you to uncover the options and approaches that best suit your budget and essential requirements.

4. Run It.

Depending on the nature of the integration we will assist with the support and optimisation for the lifetime of the solution. We can assist with support around the hosting of your solution as well as the technology itself.

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2. Plan It.

This phase is where we document the deeper requirements, sanity check them and bring everything together in your solution and data architecture. This is your blueprint for success and will include a project plan for success.

3. Do It.

In this phase, we implement your integration project. You will work with our project management team throughout the process through to handover.

Group 88867

1. Scope It.

Our solution scoping service provides access to our pre-sales and engineers. They will work with you to uncover the options and approaches that best suit your budget and essential requirements.

2. Plan It.

This phase is where we document the deeper requirements, sanity check them and bring everything together in your solution and data architecture. This is your blueprint for success and will include a project plan for success.

3. Do It.

In this phase, we implement your integration project. You will work with our project management team throughout the process through to handover.

4. Run It.

Depending on the nature of the integration we will assist with the support and optimisation for the lifetime of the solution. We can assist with support around the hosting of your solution as well as the technology itself.

A guide to buying HubSpot

A comprehensive guide to buying HubSpot for every business
Download Guide

What can we integrate HubSpot with? Just about anything.

Overview: Between HubSpot Operations Hub, our custom middleware and Codeless BPA Platform, there are few systems we can't integrate with. We even have solutions for legacy and on-premise software. Here are examples of the type of systems we work with.

If you can't find the one you're looking for, book a meeting with Sean. He'll solve it for you.

Enterprise Resource Planning

ERP

  • SAP Business One
  • Sage 200 and 300
  • Microsoft Dynamics Business Central
  • Netsuite
CRM

CRM

  • Salesforce
  • Sage 200 and 300
  • Microsoft Dynamics 365 and CRM
  • Connectwise
eCommerce

eCommerce

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
Courier Services

Courier Services

  • UPS
  • FedEx
  • DPD
  • TNT
Accounting and Finance

Accounting and Finance

  • Xero
  • Sage
  • QuoteWerks
  • KashFlow
Payments

Payments

  • Stripe
  • GoCardless
  • WorldPay
  • SagePay
clarity and direction

Your data, where you need it when it needs to be there

Data synchronisation is the first goal of integration. It's about making sure the right information is flowing in the right direction. Achieve this goal and a world of possibilities opens up. 

The next goal is to use that flow of information and data to automate tasks. Think about the possibilities. Cross-system reports are generated, scheduled and sent automatically, compliance is ensured by flagging and alerting out of process behaviour, actions in HubSpot trigger functions in your backend systems to automate the delivery of products and services.



Be more efficient

Be more efficient

Use the power of your integration to create efficient processes that streamline the way you do business.


Be more productive

Be more productive

Use your technology platform to enable your people to do more with less by automating tasks and processes.


Reduce costs

Reduce costs

Combined efficiencies and productivity will have an impact on your bottom line by helping you to reduce the cost of doing business.


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Ready to kick off your HubSpot integration?

We believe in helping you create a great customer experience and would love to discuss your goals, whether simple or complex.

Book a free chat with Sean.

"The first point in building a wonderful customer experience is confirming the various parts of the journey are either in play or planned for. Our team is ready to help you scope out this journey and advise on the solutions required to amplify not only your customers' but your own experience too."

Sean Fowles - Head of Sales and Pre-Sales
Struto