1. Scope It.
This phase is designed to help you understand the scope of the website you need to be built. We use a data lead approach to uncover what works and what doesn't in your old site and work with you to understand your options.
attract more visitors. engage more visitors. win more customers.
Website Design and Development
We've been building websites on the HubSpot CMS since its first release in 2013. Since then, we've followed as HubSpot created a CMS that integrates effortlessly with their broader CRM suite to create a robust integrated sales and service engine for your business.
do more with less
Get a HubSpot website that does more
We’ve helped build over 100 custom HubSpot websites, and over 600 HubSpot customers use our templates.
We know a thing or two about building websites on the HubSpot CMS, and we’re just as comfortable on WordPress and other CMSs. The real power of the HubSpot CMS is in the close integration with your prospect and customer data.
This integrated approach opens up a world of possibilities to create extraordinary personalised user experiences that help people get to know more about you, learn more about how to solve their problems and self-serve better when they need to.
Want to better understand your website performance? Try our free Website Grader
Grade your website in seconds and learn how to improve it.
Two approaches to building websites
Website Projects vs. Growth-Driven Design
We have two basic approaches to building your website. We can build your site using a traditional project based methodology or we can adopt a data-driven approach called growth-driven design.
Website Projects
Projects are milestone-based. We’ll deploy our Lifecycle Services approach in a way that suits your budget. Depending on requirements we may need to do some data gathering before we kick off and run workshops to narrow the scope.
A project lead approach is best for companies who:
Growth-Driven Design
Growth-driven design (GDD) is a more agile approach to building websites. Rather than redesign your website every 2-3 years we relaunch with a minimum viable product and scale and optimise your website in monthly sprints.
A GDD lead approach is best for companies who:
Growth-Driven Design:
Building websites that convert more leads by offering a better User experience
Our Lifecycle Services approach to building websites
We adopt a Lifecycle Services approach to building websites. This approach means our services align to the different stages a website may need to go through, from the earliest stages of ideation to being built and then managed for its lifetime.
4. Run It.
Your website should never be static. You should always be working to understand how users engage with it, how to optimise it and how to better extract value through increasing traffic and conversions. We can do this for you or you can do it yourself.
2. Plan It.
Once you have narrowed the approach and budget, we will work on the strategic requirements for the website. We will finalise the buyer journeys, the user experience, design elements and the final site structure.
3. Do It.
Our team will build out the website theme and required templates. The web pages will be populated with digital assets and the content added. We'll run a QA process with you and take the site live.
1. Scope It.
This phase is designed to help you understand the scope of the website you need to be built. We use a data lead approach to uncover what works and what doesn't in your old site and work with you to understand your options.
2. Plan It.
Once you have narrowed the approach and budget, we will work on the strategic requirements for the website. We will finalise the buyer journeys, the user experience, design elements and the final site structure.
3. Do It.
Our team will build out the website theme and required templates. The web pages will be populated with digital assets and the content added. We'll run a QA process with you and take the site live.
4. Run It.
Your website should never be static. You should always be working to understand how users engage with it, how to optimise it and how to better extract value through increasing traffic and conversions. We can do this for you or you can do it yourself.
Technologies that power your website success
Choosing the website technology that will underpin your go-to-market is a critical decision. We're here to help you choose the right solution for your organisation by making sure you understand how they support your business, operational and technical requirements.
HubSpot's CMS Hub
We love the CMS Hub from HubSpot. The power of the HubSpot CRM Suite is that it's built from the ground up as an integrated platform. The CMS can access and share data with the CRM, Marketing Hub and Services Hub. Because of this integrated approach, we can create personalised digital experiences across the entire buyer journey from the first click as a prospect to the latest engagement as a customer.
Book a chat- Get Value From HubSpot Faster.
WordPress CMS
We believe in deploying the right technology for your business, which sometimes means HubSpot may not be the best fit.
We’re just as comfortable building websites on WordPress as we are on the HubSpot CMS. We are also comfortable working with businesses where your HubSpot portal is integrated with another CMS like Drupal or Joomla.
Our goal remains to work with you using the right website CMS for your business.
eCommerce and blended commerce
Do you want to build a Shopify or WooCommerce store and integrate it with HubSpot? We have worked with several B2C customers to launch online stores, but that does not mean that eCommerce is purely for B2C businesses.
We are seeing more and more B2B businesses create diverse buyer journeys by segmenting their customers and offering digital self-service models to buyer persona's where applicable and human-to-human engagement to those that need it.
Talk to an expert- Get Value From HubSpot Faster.
Web application development with Laravel
Our team includes full-stack developers who work on frameworks like Laravel. We often use Laravel in our systems integration department but can draw on that experience in our website production team. Laravel provides the power to develop websites and web applications quickly.
We have used Laravel to build applications that surface user interfaces in HubSpot and share information with users so that they can continue their workflows in HubSpot without having to leave the application.
Talk to an expert
Get your website built right
Businesses want to build new websites for many reasons. It could be that your go-to-market is changing or evolving, the previous site is perceived to underperform, it’s getting tired and outdated, or you don’t love it anymore.
The key is to try and prevent those issues from creeping in down the line with your new site. We’ll work with you to build a website that sets you up for success in the short term and can be flexible enough to evolve.
When you work with struto, you get:
Talk to our team
We believe in helping you create a great customer experience and would love to discuss your goals, whether simple or complex.
Book a free chat with Jeremy.
"The first point in building a wonderful customer experience is confirming the various parts of the journey are either in play or planned for. Our team is ready to help you scope out this journey and advise on the solutions required to amplify not only your customers' but your own experience too."