Webinar: A Deep Dive Into HubSpot’s Prospecting Agent

How to find in-market accounts, source the right contacts, and automate personalised outreach.

This is a summary of our live webinar hosted on 8 September 2026. Watch the full recording below to see the Prospecting Agent in action.

Watch the webinar recording:

The problem every sales team knows too well

Sales reps spend hours each week researching accounts, hunting down contacts, and writing outreach that gets ignored because the timing is off. The question "who do I call next, and what do I say?" shouldn't be this hard to answer.

In this session, Struto's Estee Hall and Jared Wiltshire walked through how HubSpot's Prospecting Agent solves exactly that, turning real buying signals into automated, personalised outreach so your whole team can prospect like your top performer.

What we covered

This was the fourth instalment in our HubSpot AI Deep Dive series, following sessions on HubSpot AI tools, the Data Agent, and the Buyer Intent Tool. The Prospecting Agent is the natural next step: it takes those buying signals and puts them to work.

Here's what you'll see in the recording:

Signal-powered account prioritisation. The agent monitors your target accounts for buying signals like job postings, funding rounds, technology changes, and website visits, then surfaces the companies most likely to be in-market right now.
Buying group contact sourcing. Rather than finding a single name, the agent maps complete buying committees by pulling from your CRM or sourcing net-new contacts via integrations like ZoomInfo, Apollo, or Surfe.
Personalised multi-channel outreach. The agent drafts emails grounded in company research, CRM history, and the signal itself. It also supports call tasks and LinkedIn tasks, not just email. You can choose structured sequences or let the AI adapt timing and content based on live signals.
Live demo: building a prospecting play from scratch. Estee and Jared walked through the full setup, from targeting companies and choosing signals, to defining personas, configuring guardrails, and publishing a play.
Practical tips on getting started. How to set sensible limits, when to trust auto-send versus review mode, and how to scale up gradually without overwhelming your team.

The results speak for themselves

Organisations using the Prospecting Agent are seeing:

76% more qualified leads generated.
80% more meetings with prospects booked.
26% higher deal win rate.

Ready to see it in action?

Watch the full recording above to see the Prospecting Agent demoed live, and get practical advice you can apply to your own HubSpot instance.

If you'd like help setting up the Prospecting Agent or want to discuss whether it's the right fit for your sales team, get in touch with us and we'll walk you through it.

Helpful resources:

Download the webinar slide deck below:

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