Cadventure consolidated its disparate business systems into a single source of truth by partnering with Struto for a comprehensive HubSpot onboarding and data migration. By aligning its marketing, sales, and service operations within HubSpot CRM, Cadventure eliminated manual data duplication and automated its enquiry-to-cash process successfully.
Resolving Disparate Systems and Data Silos
Cadventure is a leading solutions provider to the Architecture, Engineering, and Construction industry. Like many growing organisations, they found their operational efficiency hindered by fragmented technology.
Managing an enquiry-to-cash process across multiple, disconnected platforms leads to missing information and labour-intensive administration. Cadventure required a solution that could unify their marketing, sales, technical support, and finance operations into a single ecosystem.
Elaine Lewis, Managing Director of Cadventure, explains the catalyst for the migration:
"We were using a number of different disparate systems to manage our enquiry-to-cash process and we reached the conclusion that we were double-handling a lot of information. We had duplication and missing information and it was quite a labour intensive process. We chose HubSpot because we looked at a number of different solutions and it really seemed to offer that single source of truth."
Deploying a Customised CRM Solution
Implementing a powerful platform like HubSpot requires strategic configuration to ensure it aligns with existing business workflows. Cadventure chose Struto as their implementation partner to secure best-practice support and a tailored CRM environment.
Using the Guided Deployment Framework, Struto led a structured discovery phase to map Cadventure's legacy systems and architect a bespoke HubSpot solution. When businesses deploy HubSpot using this outcome-led framework, they typically reach measurable time to value in an average of 32 days with a 96% success rate.*
Lewis highlights the collaborative nature of this onboarding process:
"I felt it wasn't being done to us, it was being done with us. And that was really, really powerful as a way to work. There was a lot of time spent understanding who we were and what we did. At each step of the implementation, we were discussing what would be the best way to set things up and then we were trained."
[Results and timelines are based on historical programme data and defined scope. Your outcomes depend on data readiness, resourcing and agreed assumptions. See terms.]
The Importance of Secure Data Migration
A CRM is only as powerful as the data it holds. For Cadventure, migrating historical data safely and auditing contact fields was a critical phase of the project. As a software provider handling annual subscriptions, capturing renewal dates effectively was essential for future automation.
Reflecting on the migration, Lewis notes the care taken to protect their customer intelligence:
"The biggest thing for us was the sheer effort and energy that Struto put in to bring in all our data. Data is the liquid gold of any organisation. It was very carefully curated, supported and looked after and managed in a way which is exactly the way we would have done it ourselves. That was very reassuring to know our data was sacrosanct and safe."
Empowering Teams for Long-Term Success
The ultimate goal of any Struto implementation is to ensure the client is confident and capable of using the system independently. Following the initial deployment and stabilisation period, Cadventure's team took ownership of the platform.
Today, Cadventure manages all of its marketing through HubSpot. The team experiments with highly personalised email campaigns, captures leads via website live chat, and analyses metrics to tailor messaging to their audience.
Lewis summarises the lasting impact of this empowerment:
"The idea being that now that we have had HubSpot for six months, we are broadly self-sufficient. There was no suggestion that we would always have to go back to Struto to do things. We were actually empowered to look after it ourselves."
People Also Ask
Why should a business consolidate its software systems?
Consolidating disparate software systems into a single CRM platform like HubSpot eliminates data silos, prevents manual data entry errors, and provides complete visibility across the entire customer lifecycle, from initial marketing enquiry through to final invoicing.
How long does a HubSpot migration take?
The timeline for a HubSpot migration depends entirely on the complexity of your existing tech stack and the readiness of your data. However, using structured methodologies, Struto clients generally achieve measurable time to value in an average of 32 days.
What is the Guided Deployment Framework?
The Guided Deployment Framework is an outcome-led implementation method used by Struto. It sets agreed outcomes, scope, and acceptance criteria upfront, moving systematically through discovery, design, build, validation, and launch to ensure a successful platform adoption.
Are disparate systems slowing down your enquiry-to-cash process? Book an outcomes consultation to see how Struto consolidates and migrates complex business operations onto HubSpot.
