• About Us
  • Solutions
    The Bridge.

    Backup and Restore HubSpot Data

    The Mothership.

    Multiple HubSpot Portals. Integrated.

  • Products

    Extend your website to create better digital experiences.


    Connect, sync and integrate HubSpot with just about anything.

  • Services
    HubSpot Platform Enablement

    Get the most out of your HubSpot platform. Deploy, adopt, embed and optimise HubSpot to create better customer experiences.


    HubSpot onboarding for all Professional and Enterprise Hubs.

    CRM Implementation

    Multi-site, multi-team, multi-jurisdictional HubSpot rollouts.


    Take control of your content creation with “They Ask, You Answer”


    Partner with our HubSpot Platform Enablement squad to power your RevOps.

    Data Migration

    Migrate and consolidate your data to HubSpot.

    Websites and Applications

    Website and application design and development on the HubSpot CMS.

    Website grader

    Grade your website in seconds and learn how to improve it for free.

    Elevate your website using a customised free report, complete with recommendations just for your business.

    Get started
  • Learning Centre
    Learning Centre

    Learnings and insights from our team to yours - all from the Struto universe.


    Educational pieces including hot-off-the-press news, comparison pieces and thought leadership articles.


    A library of useful resources, go-to guides and takeaway eBooks.

    Case Studies

    Learn all about the projects we have completed for businesses just like yours.

    Download the Guide to Buying HubSpot

    This whitepaper outlines a comprehensive guide on how to buy HubSpot for every business.

    Download guide
  • Contact Us

The Value of Integrating HubSpot CMS with E-commerce Platforms

Teresa Short | 22 December 2023

Online shopping has become more of a norm than a novelty, the vitality of e-commerce cannot be overstated. It’s no longer just about having a digital storefront; it’s about providing a seamless, integrated shopping experience that resonates with your customers.

The question for most e-commerce store owners however remains: How do I tailor an online shopping experience that delights my customers? This is where the magic of a robust Content Management System (CMS) comes into play. The right CMS can transform your e-commerce website from a mere online catalogue to a dynamic, customer-driven shopping experience, guiding customers from discovery to checkout, all while ensuring that your content, sales, and marketing efforts are in perfect sync.

In this post, we’ll walk you through the essentials of HubSpot CMS and how integrating it with your e-commerce site can not only streamline your operations but also elevate your brand in a crowded digital marketplace.

Understanding the CMS

When we dive into the world of e-commerce, the term "CMS" is starting to pop up frequently. But what exactly does it mean, especially in the context of an e-commerce business?

A CMS is essentially your digital store's backbone - it's where you create, manage, and track the content that your audience interacts with. Among the plethora of CMS options available, HubSpot CMS stands out, particularly for businesses looking to align their e-commerce strategies with robust content and customer relationship management.

What is HubSpot CMS?


HubSpot CMS is not just a tool for building and managing websites; it’s a comprehensive platform designed to empower businesses to craft a fully integrated digital experience.

Unlike traditional CMS platforms that focus mainly on content creation and management, HubSpot CMS converges website management with customer relationship tools, marketing, and sales features. This amalgamation makes it an invaluable asset for e-commerce sites, where understanding and engaging with the customer is as crucial as showcasing products.

Why Integrate HubSpot CMS with Your E-Commerce Site?

Let's delve into why integrating your e-commerce store with a CMS is not just a nice-to-have, but a necessity in today’s market.


1. Bridging separate worlds

Traditionally, e-commerce platforms and content management systems operate in their distinct orbits. An e-commerce platform focuses on transactional functionalities – managing inventory, processing orders, handling shipping details.

A CMS, on the other hand, deals with content creation, website design, and visitor engagement. This separation can lead to disjointed customer experiences, inconsistent messaging, and inefficient operations. Integration is the bridge that connects these worlds, ensuring they not only coexist but complement each other to enhance the overall effectiveness of your online business.

2. Enhanced customer experience

Customers today expect more than just a transactional relationship; they seek experiences. When your e-commerce store is integrated with HubSpot CMS, every piece of content is an opportunity to engage, learn from, and personalise the experience for your customer.

You can track their journey from the first site visit to the final purchase and beyond, tailoring interactions and recommendations along the way. This level of understanding and personalisation can be the difference between a one-time sale and a loyal customer.

3. Data synchronisation and accuracy

Without integration, data lives in silos. Sales data, customer feedback, and interaction histories are stored separately from where content and marketing strategies are developed and deployed.

Integrating your e-commerce platform with HubSpot CMS allows for a seamless flow of information. Inventory levels, customer preferences, sales trends, and marketing effectiveness can be understood in a holistic manner, leading to more informed decisions and strategies.

4. Scalability and futureproofing

As your e-commerce business grows, so does the complexity of managing various moving parts. An integrated system scales with you, accommodating new products, fluctuating traffic patterns, and evolving customer needs. It helps in automating repetitive tasks, freeing up valuable resources to focus on growth and innovation.

Moreover, with the digital marketplace constantly evolving, an integrated HubSpot CMS ensures that your business remains agile and adaptable to new trends and technologies.

The integration of your e-commerce platform with HubSpot CMS is more than a technical enhancement; it's a strategic step towards a more connected, customer-centric, and data-driven business. It aligns your operational processes with your customer engagement strategies, leading to a more cohesive and impactful online presence. Now that we’ve explained the benefits of migrating to HubSpot’s CMS, one question remains that we need to answer...

Will E-Commerce Be Disrupted When Migrating My Website?


When contemplating the integration of HubSpot CMS with your e-commerce platform, a critical concern may surface: the potential for disruption during the migration process. Migrating an e-commerce website is not without its challenges and risks, and it’s important to address these concerns upfront.

Understanding Migration Disruptions

Migration involves moving data, integrating systems, and sometimes, adopting new processes. During this period, there could be moments when your e-commerce operations are not fully operational. Disruptions can range from temporary downtime, reduced functionality, to inconsistent user experience.

Planning to Minimise Disruption

To mitigate these risks, meticulous planning is vital. A well-thought-out migration strategy should include:

Pre-Migration Testing: Before going live, a sandbox environment is used to test the migration process, ensuring all elements of the e-commerce platform work seamlessly with HubSpot CMS.

Data Backup: Your data is backed up before the migration. This includes product listings, customer databases, and transaction histories to prevent any loss of critical business information.

Staged Rollout: Rather than a full switch-over, a staged rollout is done to minimise disruptions.

Off-Peak Migration: Scheduling the migration during off-peak hours, or when your website typically experiences the lowest traffic, will reduce the impact on your customers and sales.

Why Choose Struto for Your Integration Needs?


Let’s explore why opting for Struto can be a game-changer for your e-commerce venture.

1. Expertise and experience.

We bring a wealth of experience and specialised knowledge in both HubSpot CMS and e-commerce integrations. Our team of experts has a track record of successful integrations across various platforms and industries.

This expertise means that we can provide tailored solutions that fit your specific business needs and overcome any unique challenges your e- commerce store might face.

2. Customised integration strategy

We don’t believe in a one-size-fits-all approach. We understand that each e- commerce business has its unique set of products, processes, and customer engagement strategies, therefore, our approach involves working closely with you to develop a customised integration plan that aligns with your business goals, ensuring that the HubSpot CMS integration adds maximum value to your business.

3. Comprehensive training and support

One of our standout offerings is our commitment to training and ongoing support. Post-integration, we ensure that your team is fully trained to use the new system effectively. This training ensures that you can leverage all the features and functionalities of HubSpot CMS to their fullest potential. Additionally, our support team is always on hand to assist with any queries or issues, providing peace of mind and allowing you to focus on growing your business.

Choosing Struto for your HubSpot CMS integration not only means getting the technical aspects right but also partnering with a team that genuinely understands the dynamics of e-commerce growth. Our blend of expertise, personalised approach, and unwavering support makes us an ideal partner to navigate the complex terrain of digital commerce integration.

Talk to us today about your e-commerce needs to find the right solution for your business.



More Articles

Insights, learnings and takeaways passed on from our team to yours. From educational pieces to comparison articles to hot off-the-press news all from the Struto universe.