Businesses migrate from Salesforce to HubSpot CRM to eliminate data silos, reduce complex administrative burdens, and align their marketing and sales teams natively. HubSpot provides an intuitive, unified user experience that lowers the total cost of ownership compared to traditional, rigid legacy systems that charge per user.
The Challenge of Legacy CRM Systems
Selecting the right customer relationship management (CRM) platform is a critical operational decision. In the early days of Struto, our founders recognised the need to implement a robust CRM to manage business growth and initially signed up for Salesforce.
However, it quickly became apparent that traditional legacy systems often create as many problems as they solve. The platform was clunky, and our data became disjointed. Recording data in Salesforce was a rigid, administrative burden, requiring lengthy click-journeys just to input basic account information. This took valuable time away from actual selling.
Furthermore, because Salesforce charges per user, we made the financial decision not to give our marketing team access to the CRM. This created immediate data silos.
Bridging the Gap Between Sales and Marketing
When marketing and sales operate in separate systems, businesses lose the ability to track the full customer journey. Setting up integrations to pass data between two disconnected platforms is often inefficient.
For Struto, this lack of closed-loop reporting negatively impacted our ability to optimise marketing strategies using accurate sales data. We were paying for a tier that included complex functionality we never used, making the system a financial and administrative drain. Seeking a more agile solution, we migrated our data to Zoho CRM. While the price was significantly lower, the system still proved to be more of an administrative burden than a strategic asset.
The Strategic Advantage of HubSpot CRM
In 2014, HubSpot launched its CRM, fundamentally changing how businesses align their operations. By adopting HubSpot, organisations can operate their marketing and sales teams from one central, unified platform.
The HubSpot CRM supports sales representatives by reducing the time spent on manual administration. Tools like HubSpot Insights automatically populate known data about prospects and companies. The pipeline is intuitive, and records include a thorough history of every customer interaction. Marketing becomes a seamless extension of the sales team, providing clear closed-loop reporting that feeds directly back into future revenue strategies.
When businesses migrate to HubSpot using structured frameworks like our Guided Deployment Framework, they typically reach measurable time to value in an average of 32 days.*
[Results and timelines are based on historical programme data and defined scope. Your outcomes depend on data readiness, resourcing and agreed assumptions. See terms.]
Delivering Tangible Business Growth
The additional tools within HubSpot Sales Hub enable teams to book meetings quickly, track engagement on key sales documents, and automate one-to-one outreach using sequences and email templates. With Sales Playbooks, businesses can build effective, repeatable processes directly within the CRM.
Craig Wiltshire, CEO and founder of Struto, summarises the philosophy behind adopting HubSpot to drive success:
"Back in 2011, I had clients asking me if I could help their businesses grow as quickly as my last business venture had grown (I was sales and marketing director at IT company, s2s), but I had to say no! We'd run some seriously effective SEM and online advertising campaigns, but the financial crisis had changed the whole PPC playing field. Then I found HubSpot, read their inbound marketing philosophy and realised it was what my clients had been waiting for."
Ultimately, the right CRM should empower your team, not restrict them. As Craig notes:
"I love helping businesses grow: it's what gets me out of bed in the morning. Tangible growth is what I want to see. It's the reason I started Struto in the first place."
People Also Ask
Why is HubSpot easier to use than Salesforce?
HubSpot is built on a single, native codebase, offering a clean and intuitive user interface. Salesforce is highly customisable but relies on a complex, older architecture that often requires extensive training and bespoke development to manage daily sales tasks.
Can I migrate data from Salesforce to HubSpot?
Yes. Migrating data from Salesforce to HubSpot is a standard technical process. It involves auditing your existing data, mapping custom properties, and securely transferring historical records to ensure your team experiences no loss of customer intelligence.
Does HubSpot integrate marketing and sales data?
Yes. HubSpot natively aligns marketing and sales data within the same platform. This allows for accurate closed-loop reporting, meaning marketers can see exactly which campaigns generated closed revenue without requiring third-party integration tools.
Are disjointed systems and high per-user costs hindering your sales team? Book an outcomes consultation to see how Struto migrates complex business operations seamlessly to HubSpot CRM.
