Discover how this leader in Italian-inspired bathroom design, transformed their operational efficiency through an innovative HubSpot implementation and ERP integration solution with Struto. By addressing key data management challenges, this partnership has enabled the company to streamline processes, enhance productivity, and focus on delivering exceptional bathroom products to their customers.
Dive into this case study to explore the challenges this company faced and the impactful solutions engineered by Struto to propel their business forward.
Background
A UK-based company specialising in Italian-inspired bathroom products who are renowned for sourcing premium materials from Europe and innovative design. Their products, such as their brassware, mirrors and heating lines, have gained recognition for excellence. With over a decade in the industry, they continue to deliver stylish and practical bathroom solutions.
Challenge
The customer approached Struto with the need for a comprehensive CRM implementation on HubSpot, including a Greentree ERP integration to manage and enhance their account management processes. The challenge was to migrate from various systems, including Sales I and Pipedrive, to HubSpot, consolidating their operations onto a single platform - and integrating their ERP with HubSpot. This shift was essential for breaking down data silos between departments to efficiently track sales activities, manage retail displays, and integrate transactional revenue data from their ERP system for improved customer insights.
Solution
Struto designed a strategic plan to customise and configure HubSpot according to their business needs. This included journey mapping workshops to set up processes for account management. The solution was to migrate from Sales I and Pipedrive to HubSpot, therefore merging data from multiple sales channels. Struto also facilitated a seamless ERP integration for real-time data visibility from Greentree to HubSpot.
With a focus on consulting, Struto guided the team in designing their pipelines and processes, enabling them to handle data migration and CRM implementation effectively within budget constraints. The Struto team deployed strutoIX to connect their ERP to HubSpot to integrate the systems to create a single source of truth.
strutoIX is Struto's versatile middleware solution that connects HubSpot with essential business systems, ensuring seamless data flow and enhancing operational efficiency and data management.
"Working with this team was a fantastic experience. They are looking to create great experiences for both the customer and the teams leveraging the system. I’m excited to see how they settle into the platform and wish them all the best".
- Ryan Waters, Solution Architect at Struto
Hurdles
The primary challenge was integrating complex sales and account management data from diverse systems while maintaining accuracy and continuity. Struto worked closely with the company's marketing, sales and IT teams, overcoming these hurdles through detailed planning and advanced data migration and integration techniques, ensuring minimal disruption to their ongoing operations.
Results
The project successfully delivered enhanced data visibility and operational efficiency, enabling the client to focus on growing their accounts and understanding customer behaviour better. The collaborative approach facilitated significant improvements in reporting and insights, crucial for strategic decision-making.
"By leveraging Struto's latest integration framework, we successfully connected HubSpot with the client's bespoke database. The flexibility provided by our framework enabled us to meet their requirements efficiently. The company's technical expertise facilitated a more agile collaboration, allowing us to refine the criteria throughout the integration process”.
- Louis Botha, Developer at Struto
Impact
With HubSpot tailored to their specific needs, the company can now efficiently manage accounts and track performance across retail and contract sales seamlessly. This transformation provides a unified view of their business operations, enhancing their strategic capacity to leverage data-driven insights and strengthen customer relationships. The project offers a significant showcase of operational integration for similar businesses in the industry.
Future Scope
Currently, there are no immediate plans for further retainer work, but the foundational CRM setup allows the client to explore additional enhancements as their business evolves. The successful collaboration has set the stage for potential future projects, allowing the team to continually optimise their sales and account management strategies. The company remains open to exploring further integration possibilities as their business evolves.
