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From Concept to Launch: How Struto Prices Your Website

Anders Grové | 8 April 2024

We often get asked the question: How much do you charge for a website? This is both simple and complicated to answer. Simple because there's a base level where the pricing starts, considering the fundamental elements every website needs. And complicated because each business's requirements can significantly vary. 

You see, navigating the intricate world of website pricing can often feel like a journey through a labyrinth, filled with unexpected twists and turns. Every business seeking to establish a digital presence will at some point face the crucial question of how much to invest in their website. This challenge is further compounded by the vast array of pricing models and packages offered by design and development agencies, making it difficult to find a path that aligns with both budgetary constraints and quality expectations. 

This blog aims to pull back the curtain and shed light on how we at Struto determine the various prices of the websites we build for our clients. 


The Philosophy Behind Struto's Website Pricing 

At the heart of our website pricing lies a deep commitment to aligning with the unique goals and challenges of each client. This philosophy is built on the understanding that no two businesses are the same, and thus, a one-size-fits-all approach to website pricing does not suffice. 

We also prioritise transparency, ensuring that our clients know exactly what they are paying for and why. Flexibility is also key, as it allows for adjustments based on evolving project requirements or budget constraints. Ultimately, we aim to deliver exceptional value, crafting tailored solutions that meet the specific needs of each business while fostering a foundation for long-term growth and success. 

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Factors Influencing Website Pricing 

Several key factors influence the pricing of a website, each contributing to the final cost: 

  • Design complexity: This encompasses the visual elements and user interface, and can significantly impact price, as more intricate designs require more time and expertise. 

  • Functionality and customisation: These involve developing specific features, such as e-commerce capabilities or custom forms, which can increase the technical complexity and thus the cost. 

  • Integration with other tools and systems: This could involve integrating with APIs or 3rd party providers like Xero or Creditsafe. Integrations will require additional development work. 

  • Size and scope of website: This is the biggest determining factor when it comes to pricing a website as this determines the time commitment required of the website design and development team

We take into consideration all these elements to provide a fair and accurate quote, ensuring our clients receive a website that meets their needs without unnecessary expenses. 

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Struto's Approach to Pricing Out Websites 

Our approach to pricing websites is a client-centric process that starts with understanding the specific needs and goals of the business. This collaborative effort involves a detailed consultation to explore the scope of the project, from design preferences to functional requirements. We then craft a customised proposal that outlines the project's cost, taking into account factors such as design complexity, customisation, and integration needs. This process ensures that clients receive transparent and flexible pricing options, allowing them to make informed decisions that align with their budget and objectives. 

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Three Design Approaches: Templated, Hybrid, and Custom Designs 

In the world of website design, there are generally three approaches: custom, hybrid, and templated designs: 

Custom Design Icon OptCustom Design: These are fully bespoke websites designed from scratch to meet specific business needs. The advantage of custom websites is that they are completely unique and stand out in the digital landscape. They can also incorporate any feature or functionality on request; for example, a high-end e-commerce site with custom animations, advanced user interactions, and integration with proprietary inventory management systems. A fully custom website starts from the £90,000 (GBP) mark and the price will be influenced by the specific features and functionality required.

Hybrid Design Icon OptHybrid Design: Hybrid websites are a blend of custom and templated designs, offering a middle ground between the two. They are more affordable than fully custom but more personalised than a templated site. Hybrid sites usually start with a basic template and incrementally add custom features. An example of a custom website is a small to medium business website, built using an initial template but incorporating custom features like a unique homepage design or a custom product gallery. The starting price is £45,000 (GBP).

Template Design IconTemplated Design: These are pre-designed website templates that are customisable to a limited extent. They are quick to set up, making it ideal for businesses needing an online presence rapidly and they are generally the most budget-friendly option, suitable for startups and small businesses. An example of a templated website is a portfolio site for a photographer or artist, using a template that allows for easy upload of photos and any other additions of new work. A templated website ranges from £10,000 (GBP).

Our hybrid approach is particularly innovative, as it enables businesses to leverage the speed and affordability of templated designs while still enjoying the distinction and customisation of custom elements. This method ensures that every client can have a website that not only fits their budget but also reflects their brand's personality and meets their specific operational needs. 

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The Importance of Flexibility in Pricing 

Flexibility in pricing is crucial for adapting to the unique needs and budget constraints of different clients. It allows for a tailored approach where services can be scaled up or down based on what the client actually needs, ensuring they're not overpaying for unnecessary features or even worse, underinvesting in critical functionalities. This adaptability not only makes services more accessible to a wider range of businesses but also fosters a more collaborative and trusting relationship between us and our client, ultimately leading to more successful project outcomes. 

Understanding website pricing can be a daunting task, but with our transparent, flexible, and client-focused approach, it doesn't have to be. Whether you're looking for a custom, hybrid, or templated design, we offer tailored solutions that align with your specific needs and budget. 

Investing in a quality website is a strategic move that contributes to a significant ROI by enhancing your brand, attracting more customers, and fostering business growth. If you're ready to start your journey toward a successful online presence, book a call with us today to discuss your vision, and let's craft a tailored solution that aligns with your budget and goals. 




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