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Struto Partners with Codeless for HubSpot Integration and Automation

Craig Wiltshire | 18 November 2020

We've recently partnered with Codeless Platforms to adopt BPA Platform as our integration and business process automation solution of choice. As well as using it to integrate HubSpot with other business systems, Struto will use its automation capabilities to help its customers improve efficiencies and plan for future growth.

“We are busy building our technical stack around systems integration. We have the ability to build custom integrations in house, but they aren’t right for everyone. There are a number of situations where the technology that we want to integrate with is in house or in a private cloud, and that's where Codeless Platforms’ BPA Platform comes in,” explained Craig Wiltshire, Managing Director, Struto.

“What we like about BPA Platform is that we don't have to reinvent the wheel. For instance, Codeless Platforms offers prebuilt connectors for systems such as Microsoft Dynamics and SAP Business One. Why would we go and reinvent the wheel and travel that journey again from scratch? BPA Platform provides us with the ability to easily integrate HubSpot with these ERP systems.”

 We deliver a full service HubSpot experience to our customers around website design and development, marketing and sales services, and systems integration. Although HubSpot integration with ERP systems is a core focus for Struto, our customer requirements for HubSpot integration go way beyond ERP systems.

“These days, everyone's trying to integrate all of their business systems. It's about getting that 360-degree view of all of your customer data and all of your business data. In many instances, companies are trying to use HubSpot as a system of record. For that to happen we need to integrate with all other instances of data within an organisation,” revealed Wiltshire.

“For our customers, it's the ability to do more with less. Ultimately, it's not just about integration, it's about process automation as well. The ability to enable people to be more efficient, especially in today's climate. It’s not necessarily about growth anymore, it's about adapting to the current market conditions. That might mean having to scale the business back or use technology in order to find efficiencies in the business. Therefore, we see BPA Platform as an enabler right now, but we also see it as being part of the story for growth in the future once more.”

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