The Great HubSpot API Key Migration Of 2022

Suppose you're a HubSpot Super Administrator, Primary Account Contact or Technical Administrator on your HubSpot portal. In that case, you may have received an email from the HubSpot product team entitled "Important details on upcoming changes to API Keys". Alternatively, your HubSpot Customer Services Manager may have directed you here! Either way, if you're looking for the lowdown on one of the most critical updates to how HubSpot secures the flow of data between your privately integrated software endpoints, then you're in the right place.


What's Changing And Why It Should Matter To You?

HubSpot will be retiring API Keys soon; 30 November 2022 is the cut-off. Also, those involved in the technical weeds of HubSpot integration may have noticed that you can't create new API keys.

This is because HubSpot is encouraging us to move to what it calls "Private Apps" to secure our integrations in future. Private Apps offer tighter security and allow more granular control over your integrations and account data than legacy API keys.

Put simply, in the past, when we connected our applications via the traditional API key method, we enabled both read and write access to the integrated software endpoints. Private Apps, however, allow us to control specific read-write attributes granularly. This makes it both more secure and offers developers a better degree of control, especially when compliance is front of mind for so many businesses.


How Will You Know If You're Affected By The API Key Change?

You will likely need to migrate your API keys to Private Apps if you have certain integrations built on HubSpot's:

  • eCommerce Bridge API (You have linked your HubSpot software to an eCommerce platform).
  • Accounting Extension API (You have linked your HubSpot software to an ERP or finance software).

The good news is that "native applications", you know, the ones you integrate via the HubSpot App Marketplace or those you have already integrated via the App Marketplace, remain unaffected.


What Do You Do Next?

The Struto team is here to help.

  1. Book a meeting slot with Sean and his team to review your integration.
  2. Depending on your requirements, they'll propose a validation and resolution service bundle designed to migrate you away from the traditional API key to Private Apps and minimise the risk involved in the procedure.


What Happens If You Don't Migrate Your Affected Integrations?

Your integration will no longer work after 30 November 2022 and will return a 404 error.


Ready to migrate? Let’s go!


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