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Unlock HubSpot Integrations: Sales, Service & Marketing Hubs

Tamryn Waters | 18 June 2024

HubSpot integrations unlock a treasure trove of customer data! By connecting other systems, you get a richer picture of your customers. This translates to powerful insights and analytics that fuel smarter decisions.  

Imagine analysing website traffic (from Google Analytics) alongside HubSpot's lead data to pinpoint your best marketing channels. This kind of data lets you optimise your marketing, sales, and service strategies for maximum impact. 

Unlock the True Potential of HubSpot with Powerful Integrations

Happy customers are loyal customers! Integrations help you deliver a smooth, personalised experience at every touchpoint. Imagine sending follow-up emails based on what a customer does on your company's application, all tracked within HubSpot. This kind of seamless experience makes customers feel valued and keeps them coming back for more.

As an award-winning elite HubSpot partner, our team of technical experts have a wealth of knowledge and experience to share when it comes to connecting your business software to HubSpot. The CRM is a powerhouse on its own, however, its true potential explodes with the right connections. The secret is having the right technology stack in place to power up your business operations. Let’s look at your options in more detail by taking a deep dive into the benefits of HubSpot integrations across Sales, Marketing and Service Hubs.

Hubspot Integration Spotlight

Benefits of HubSpot Integrations Across Different Hubs

HubSpot offers various hubs that cater to specific aspects of your business; namely Marketing, Sales and Service Hubs. Each hub brings a multitude of features and benefits and when integrated with the right business software, can streamline your operations and power up your RevOps even further.

To learn more about the various types of integrations and which one to choose to best suit your requirements, hop over to this blog post.

Next, let's delve into the benefits integrations bring to each hub. We’ll also provide some common use cases and share success stories of how we have assisted our customers in aligning their business operations through streamlined HubSpot integrations.

Marketing Team

HS MarketingHub IconBenefits of Marketing Hub Integrations

  • Automate marketing campaigns across multiple channels:
    Nurture leads with email drip campaigns, trigger social media posts based on website behaviour, and automate personalised remarketing efforts across various channels.
  • Gain deeper customer insights through marketing analytics integrations:
    Uncover hidden patterns in customer behaviour with website analytics tools, track campaign performance across channels, and identify areas for improvement.
  • Personalise website content and offers based on visitor behaviour:
    Use website visitor tracking tools to tailor website content and offers in real time based on visitor demographics, interests, and browsing behaviour.
  • Simplify social media management with scheduling and publishing tools:
    Schedule social media posts across various platforms in advance, monitor engagement metrics, and respond to comments efficiently with integrated social media management tools.

Marketing Hub integrations power up your customer journey to create consistent and delightful experiences along the way. A common use case example is connecting your Marketing Hub to ecommerce CMS systems like Shopify or WooCommerce. These connections allow you to track online sales, segment customers based on purchase history, personalise marketing campaigns, and recover abandoned carts, driving increased e-commerce revenue and customer loyalty.


Marketing Hub Integrations in Action – Case Study Highlight

Tourney Direct is a USA-based sports event management organisation, dedicated to connecting event operators and college coaches to foster a community that promotes quality youth and high school sporting opportunities. The case study highlights the significant impact of HubSpot's Marketing Hub on their operations. By migrating from an Excel-based system to HubSpot, Tourney Direct streamlined its processes, to significantly reduce manual tasks and improve overall efficiency.

The integration of HubSpot's custom objects and workflows allowed for better automation, leading to faster and more accurate coach confirmations and event registrations. This transformation not only enhanced customer and user experience but also positioned HubSpot as a central, strategic hub in their technical ecosystem, driving growth and operational scalability. Read more about this innovative project here.

HS SalesHub IconBenefits of Sales Hub Integrations

  • Streamline lead capture and qualification processes:
    Capture leads from various sources (web forms, landing pages, etc.), qualify leads automatically based on set criteria, and prioritise high-value leads for faster follow-up.
  • Automate sales workflows and follow-up tasks:
    Automate repetitive tasks like sending follow-up emails, scheduling sales meetings, and updating CRM records, freeing up salespeople to reallocate their time for closing deals and improving customer communication.
  • Gain real-time insights into sales performance with data visualisation tools:
    Track key sales metrics like deal pipelines, win rates, and sales forecasting in real-time with data visualisation tools to identify trends and make data-driven decisions.
  • Improve communication and collaboration between sales teams:
    Facilitate seamless communication and collaboration between sales reps and teams through integrations with communication and project management tools.

There are many Sales Hub integrations available to enhance your current business operations. As demonstrated above, the benefits are plentiful; from capturing and qualifying leads to automating sales workflows, and gauging real-time metrics to make informed, data-driven decisions. A popular example of a use case is integrating your ERP system with Sales Hub to synchronise critical data such as customer information, orders, inventory levels, and pricing to ensure consistency across departments and reduce manual data entry errors.

For example, syncing customer information and order details between Sales Hub and ERP systems automatically ensures accurate and up-to-date data across the organisation.

Sales stats 2

Sales Hub Integrations in Action – Case Study Highlight

Another great example of a Sales Hub integration is connecting your accounting system to sync your financial data to automate workflows and reduce manual processes. Global structural engineering software company Prokon recognised a need to integrate Sales Hub with their Xero accounting system for this reason and approached Struto to facilitate the sync between systems.

The Prokon case study demonstrates how CORE integrates HubSpot's Sales Hub with Xero, and in this case, how Prokon’s operational efficiency was enhanced as a result. By developing a custom solution using Node.js within HubSpot, Struto automated the previously manual process of exporting data for invoice generation. This integration ensured data consistency and significantly reduced time spent on administrative tasks, allowing Prokon to focus on more strategic activities. The result was faster invoice processing, improved accuracy, and substantial time savings.

HS ServiceHub IconBenefits of Service Hub Integrations

  • Improved Collaboration:
    Foster seamless teamwork and communication among customer-facing teams through integrations with collaboration tools.
  • Unified Customer View:
    Gain a comprehensive perspective of customer data by integrating with CRM systems, allowing you to access all relevant information about a customer in one place for personalised support.
  • Personalised Customer Interactions:
    Tailor interactions based on past behaviour and preferences using integrated tools to enhance the overall customer experience and foster long-term loyalty.
  • Seamless Communication:
    Respond to enquiries quickly across various channels with communication tool integrations, ensuring consistent communication and a smoother customer experience.
  • Streamlined Task & Ticket Management:
    Integrate with project management software for efficient task and ticket management, allowing you to create, assign, and track tasks directly within your project management tool.
  • Resource Allocation & Planning:
    Optimise resource allocation and project planning with project management software integrations to ensure you have the right resources in place to deliver projects on time and within budget.
  • Enhanced Reporting & Analytics:
    Track service-related metrics, analyse performance data, and generate reports for continuous improvement through integrations, providing valuable insights for optimising your service operations.

A common use case of a Service Hub integration is connecting tools like Slack or Microsoft Teams to facilitate internal collaboration amongst service teams. Service representatives can share updates, receive notifications, and escalate issues directly within Service Hub, enhancing teamwork and efficiency, and ultimately improving customer service delivery.

Service Hub

Service Hub Integrations in Action – Case Study Highlight

As a global e-commerce platform that specialises in the sale of fine wines and spirits, FINE+RARE recognised the importance of streamlining their team onto one platform. This allows them to operate more efficiently, making it easier for them to manage their business and grow in the long term. To achieve this, they identified the need for integrating HubSpot Service Hub with their operational systems.

FINE+RARE integrated Service Hub with SAP, a leading enterprise resource management software. This integration was achieved through a custom integration using open APIs and a bespoke middleware solution called CORE, allowing seamless data synchronisation between Service Hub and SAP B1. Read more about this successful HubSpot to SAP integration over in our resource centre. 

To Conclude...

In conclusion, integrating HubSpot's Sales, Service, and Marketing Hubs with other systems unlocks the full potential of your business operations. Struto's custom integration middleware tool, CORE, serves as the ultimate solution for seamless HubSpot integrations. CORE ensures data consistency, automates processes, and enhances overall efficiency, empowering businesses to make data-driven decisions and deliver superior customer experiences. By leveraging these powerful integrations, businesses can streamline workflows, improve collaboration, and drive growth effectively.

If you would like to further explore the power of HubSpot integrations and the potential benefits that you’ll reap by streamlining your business software stack, please feel free to contact one of our advisors for a chat.

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From educational pieces to comparison articles to hot off-the-press news all from the Struto universe.